How to create attractive Email subject lines : The ultimate email marketing hack

How to create attractive Email subject lines : The ultimate email marketing hack

Email subject lines are one of the most vital sections of Email messages. During Email marketing campaigns, there are loads of important Emails are not opened because of uninteresting Headlines. This can be very disgusting considering the stress involved in writing email messages. Poor Headlines can scare potential customers, and they might never return. Headlines are the first things seen by readers before the Email is opened.

Headlines capture the attention of readers and create engagement. All the efforts, energy, and time   involved in crafting and writing mails will be futile if the Headline is not catchy. Creativity is a very important factor in this case, and it is advisable for every Email marketer to put their selves in the position of the reader when writing email messages. Catchy headlines are one of the keys to success in email marketing and should be given great attention. Recent research results highlight the importance of Headlines in Email marketing.

There are some important keywords that must be included in Email headlines. Email marketers can include these keywords in headlines to boost their customer base and attract more sales. It is very important for Email marketers to know the killer keywords and how to tailor them together to create catchy headlines. You can peruse some of the tested and trusted Email headline formulas in this post.

1. Attractive email subject lines with keywords like – “Reasons why”

Subject lines with the keywords – “Reasons why” are one of the most versatile types of headlines in email marketing. It is ideal for a plethora of businesses, and it instigates the attention and engagement of the reader. Typical examples of this kind of Email headline are: “5 Reasons why you are not able to save money”; “5 Reasons why you are struggling to lose weight”.

2. Headlines that explains the Benefits

You can attract the attention of your customers and gain their confidence by informing them of their huge benefits. Subject lines that carry benefits are useful for virtually every kind of customer. Typical examples of this kind of Email headline are:

  • “Save $5,000,000 in from your Business in 2019.”
  • “Get more attractive by losing weight.”

3. Attractive email subject lines with Question

This is a tested and trusted kind of Email Headline. It involves asking of question in the Headline. It is very pertinent for the question to be relevant to the customer. You can begin your Email Headline with “Do you think.” This will excite the attention of the customers and your answers will engage them. Typical examples of this kind of Email headline are:

  • “Do you think you can make it?’,
  • “Do you think you are healthy?”

Simply tailor together similar questions that would convey confidence to the minds of the customers.

4. Headlines with instructions

Instructional headlines are great Goldmines. Customers are always on the look-out for articles that can offer help and new knowledge to them. Typical examples of this kind of Email headline are: “How to construct….”; “How to earn online”, etc.  These kinds of headlines are great in attracting customer engagement and sales.

5. Headlines with Testimonials

Everyone loves testimonies and confessions by others. You can attract customers attention by including testimonials in your Email message headlines. You can coin headlines like:  “How I earned $5,000 in one day”; “How X product helped me to lose weight”, etc.

It is quite imperative to observe and analyze the effectiveness of your headlines keywords. With this, you would be able to decipher their performances and how they can be tailored together for optimal result. Every keyword is effective for every Niche. Morphymail Email marketing software provides the relevant keywords for your Email headlines. In-depth Market Research is very important in ascertaining the ideal keywords to use.

Also read : Email bouncing and why you experience it.

Bulk Email Marketing Hack: Every Email Marketer must know

Bulk Email Marketing Hack: Every Email Marketer must know

Bulk email

Email marketing has taken another turn in this digital age. Before sending bulk email, you must know few things to make your campaign successful. Myriads of businesses have invested in email marketing, and they have amassed various forms of benefits.  Email campaigns can drive in sales and patronage.

Failed delivery is one of the issues that every Email marketer hates. It is very important for the mails to be delivered to the targets. Deliverability is the measure of the ability of Emails to be delivered to the inbox of the target. It is not possible to accrue sales if your marketing mails are not delivered to your target. 

Renderbility is another important factor in email marketing. A combination of deliverability and renderbility is known as Deliverenderbility. MorphyMail offers a high deliverability index by ensuring a good blend of deliverability and renderability.

The stress and the time spent in typing Emails will be wasted if the mails are not delivered to the targets. A mail that displays partially is tantamount to a mail that has not been sent.


Deliverenderbility is a coinage of the two words – deliverability and renderability. The two words are related in so many ways. The technique employed in mail delivery is the same as the technique employed in other email functionalities. Deliverenderbility is the key to successful Email Marketing campaigns because email delivery is not enough, but the mails should be delivered in the right format.

Email Certification

Email certification is very vital in ensuring that Emails are not only delivered, but are delivered in the right format. Return Path services are excellent in Email certification. It is also important for email messages to be delivered with the right pictures, Videos, and links attachments. The attachments are usually stripped-off if everything is not done right. The return paths allow the attachments to remain in place till Email delivery in the reader’s inbox.

Using a service like Return Path to certify your emails helps to ensure that links, pictures and videos arrive with the email instead of being stripped-off while in transit. You can capture the attention of readers by using Graphics. Picture messages generate massive positive returns and it generates great leads for the sender.

Best Practices in bulk email

Email marketers should ensure that they carry out safe email practices by attaching the ideal picture and video sizes. Image and video sizes can affect deliverability. It is advisable for the sizes to be kept low and within the recommended limit of at most 90kb.  Most email marketers make a serious mistake by attaching many Images in a single Email message. Deliverenderability of Emails is usually affected by the number of pictures in the Mail; hence; it is not advisable to send mail containing images only.

Always ensure that you combine texts and images in your Emails. A good blend of Graphics and text is quite desirable for a successful Email campaign because the delivery rate and reading rate are affected by the size and the number of Images attached.


On the whole, the key to successful email marketing campaign is deliverability and renderability. It is very imperative for every Email marketer to spend ample time to analyze deliverenderability of their marketing messages. After delivery, the messages should be rendered efficiently to the readers in a way they can view successfully with little or no hitches.

Also Read : How to create attractive email subject lines in email marketing