Compose a new message #

The Compose message window allows you to create the message.

Message composing is achieved just like in any standard email client,  type the message Subject, prepare the message body, insert any needed attachments, specify an email recipient. The controls and functions  provided in this section are,

Start Tab  #

The Start tab in the Compose message page contains 5 sections : Messages, Save, Others, Utilities and Templates. Messages section comprise of New and Open options. The Save section contains the Save option. Others section contains Attach and Preview. The Utilities section provides Check Spam, Tracking, Unsubscribe, Google Analytics and Social Bookmark functions. Templates section provides 500 Templates.

:-User can compose a message from scratch. It provides the user a blank Subject and message body editing section. When you select this option, if there is a previous message in the message editor , a message box alerts you to save the existing content as below,

Click Yes to save the existing content, else click No.

:- Users can open previously created and saved messages using this option. It has 2 sub options : Open From File and Load From Web

Open From File :- open a previously saved message.

Load From Web :- Import contents from a web page.

:- The edited message can be saved in the .eml, .txt or .html format  by clicking on the Save button.

:- Attach file(s) to your email newsletter. When you click this option Attachment window appears as given,

Click Browse and choose the file you want to attach. Repeat this step for adding multiple files as attachment. If you want to remove an added file : click on the file name from the list and click Delete button. You can compress your file(s) into a single zip file and attach this zip file to your email. For this check Compress attachment into a single Zip file check box. Finally click the Attach button to attach the file(s) to the email.

:- Shows the content inserted in the message so far in a larger browser window.

:-  Check spam allows you to check your spam score.

Spam filters perform regular tests on mail messages to determine if they are spam or not. Most of them work on a spam score system, so that the occurrence of just one “spam phrase” probably will not trigger rejection. But if your spam score is too high, your message will get blocked, even if it is well designed and formatted.

Before sending your newsletters, always remember to perform a spam check. This tool will tell you what your spam score is, based on the SpamAssassin rules. If you get a big score (ex. more than 5) then it is better that you adjust your newsletter before sending. Always save deliverability by avoiding all those “spam” words.

Steps to check Spamscore of the composed email,

• Click the Check Spam button.

• If your Spam score >=5 , check the  spam checker result and avoid the spam triggers by adjusting the content of the newsletter 
• Repeat the above two steps until you get a score<5. 

:- This is an online service which allows you to track your campaigns: how many people opened your newsletter, how many of them actually clicked on links, and so on; it displays collected data using detailed charts. In order to start tracking your mailing, just insert tracking code, generated from the  http://www.trackemaildelivery.com,  in the message. To get the tracking code, just click on the Tracking button. The dialog box appears as given

 Steps to insert tracking code in your email,

• Connect to the Internet (if you are not already connected) and click on the 

Sign Up now button. http://www.trackemaildelivery.com appears in the browser. 

 Sign up for a new account by filling the form and clicking Submit Form button

  Or Login , if you already have an account. 

• Click on Generate Tracking code button. Now click the Generate button and Copy the tracking code.

• In the textbox of Step3 of Tracking mail window, paste the copied code

• Click  Insert tracking code button to complete the process.

All links in the message will be automatically updated so that they include the needed Tracking code and redirection system; a “tracking image” is also added to the message. 

:-  Inserts unsubscription links to your newsletters. Unsubscription links are important for maintaining healthy email lists. Morphymail allows 2 types of unsubscription through your email: Insert Web based unsubscribe links and Insert Pop3 based unsubscribe links.

To insert  Web based unsubscription links  in your email,

Choose  Insert Web based unsubscribe link sub-option from  Unsubscribe. The dialog box appears as below. Here you can specify the text for the unsubscription link (By default the unsubscription link text will be “If you want to unsubscribe then click here” . ).

Click the Place link button to insert the link in your email message.

When the recipient of the email clicks this link, their email id will be added to a web based  unsubscription list. Morphymail automatically removes all these email ids from all your mailing lists, when you click Remove All Unsubscribers from All Mailing lists button in Manage Subscription window OR  Process Unsubscriptions under Settings option of navigation panel.

To insert  email POP3 based unsubscription links  in your email, 

• Choose Collect Unsubscribed Via email sub-option from  Unsubscribe , then the dialog box appears as below

• Enter the subject for Unsubscription email, by default it is UNSUBSCRIBE.

 When a recipient clicks on the unsubscribe link in the email message, a message with this text in the subject line is sent to the subscription managing email address. Morphymail  downloads  messages from this POP3 account, verifies the subject of downloaded messages and unsubscribes the sender with this subject from the related distribution list.

• specify the text for the unsubscription link (By default the unsubscription link text will be “If you want to unsubscribe then click here” . ). 
• Enter the email id used for unsubscription/subscription management.

Which email address should I use for this?

It is advisable to dedicate a different subscribe/unsubscribe e-mail address for subscription management, that is, an address that is not used for any standard email sending and receiving. This will minimize the risk of receiving spam (that will be ignored during the downloading process of subscription management) and will make it easy to manage the lists. This makes message downloading faster and, most of all, the account space will be preserved. Some services have a limit on the total amount of space that the messages can occupy, and if the given space gets filled, no more messages are delivered.

• Click the Place link button to insert the link in your email message.

The email recipients not interested in a newsletters will click on the unsubscribe link, then a message with “Unsubscribe” in the subject line is sent to this email address.In the Manage subscriptions option in Morphymail, enter the correct parameters to access the POP3 account and To verify the parameters just click on Connection test button. Click Start button, all  the pop3 messages will be downloaded and all the unsubscribed email recipients will be unsubscribed from the selected distribution list. 

:-Google Analytics is the most widespread web analytics solution; it gives you rich insights into your website traffic and marketing effectiveness. If you already use Analytics on your website, you will be able to easily track your email campaigns too: just use this Google Analytics button .

Enter the campaign details : Campaign term(The search term purchased (if the link refers to keywords)), Campaign Content(The version of the ad (used for A/B testing) or in Ad Words. You can identify two versions of the same ad using this variable.), and Campaign Name(The name of the marketing campaign, e.g. Spring Campaign.). and click Insert.

Note : To set up email tracking, the links from your email to the landing pages should be tagged with standard campaign tracking parameters. These are up to 5 “name-value” pairs (utm_campaign, utm_medium, utm_source, utm_term and utm_content) are part of the query string for the URL. Morphymail Google Analytics option automatically tags email campaign links with Google analytics campaign tracking parameters – it’s very tedious otherwise. This is a huge time saver since  you can set up the campaign tracking tags within the email system rather than having to manually add them to each link in email.

Please remember that Google Analytics must already be installed on your website (or on the website recipients are redirected to). You need to be familiar with the service in order to be able to understand the tracking information it provides.

:-  Morphymail Social bookmarking allows email recipients to add, annotate, edit, and share bookmarks of the web documents you share in your newsletter or campaign email. Here you have to specify two things: the social site in which you want recipient to share and the content you want recipient to share in it. 

Steps to insert social bookmarking links in your email,

Click on the Social Bookmark button, select Add Social Bookmark sub-option. You will get social bookmark dialog box as given

• Message Url :-Enter the URL to the message or content you want to share in the social bookmarking site.
• Campaign Title :- Enter a title for the content you are sharing.
• Selected Site(s) :- Check the boxes corresponding to the social bookmarking site(s) in which you want to share your specified content.

Select What is social bookmarking sub-option of  Social Bookmark option to know more about social bookmarking.

:- 500+  well designed professional email  Templates are available through this option. Templates allow the user to create email quickly like a professional. The templates are divided into 32 categories as shown below for user’s convenience.

To select a template click on the 500 Templates button and choose your category. For example , if you have chosen Games as the category, you will get the templates under this category as below

Click on the template you like. It will appear in the message editor section as shown.

You can easily edit the text content, change formats or images, add links to create your own attractive newsletter.

Message Section #

The options available are

• Subject :- Enter the subject of your email message.
• Charset :- Choose the character set you want to use(depends on the language you are using for email). By default it is ISO-8859-1.
•  Subject MailMerge :-Place the cursor in the Subject line where you want to insert the mail merge . Click the Subject MailMerge drop down and select the mail merge field you want to insert.
• Body MailMerge: –Place the cursor in the message body where you want to insert the mail merge . Click the Body MailMerge drop down and select the mail merge field you want to insert.

NOTE: To send customized messages (as opposed to generalized messages), in the message subject line and body (both in the HTML section and in the plain text section) you can insert mail merge . Each mail merge is actually a field reference: when the message is sent, the mail merge is replaced by a value read from the recipient’s text in the specified field.

 For instance, if we  include a [Name]  and [LastName] mail merge , by selecting from the Body mail merge drop down in the message body like:

Dear [Name] [LastName] ,

the recipient will receive a customized message like (example):

Dear Allison Taylor ,

 It is also possible to use fixed mail merge (field name independent mail merge) that are referred to as Field1, Field2  and so on up to  Field6.

• : – When composing the email newsletter is complete, click this button to go to the Send Message window.

WYSIWYG Editor  #

WYSIWYG stands for the What You See Is What You Get editor. It is a tool that helps users format and structure email. The main advantages of a WYSIWYG email editor are that you can do it yourself with ease, you can experiment with colors and layouts. Thus users can design beautiful email newsletters even without any  knowledge of  HTML.

Defining the Icons in Editor below           

ICON	DESCRIPTION and  USE
	Font Type
	Font size
	Cuts the selected content to the clipboard.
	Copies the selected content to the clipboard.
	Pastes the content currently stored on the clipboard.
	Pastes content copied from a Microsoft Word document.
	Bold the selected text.
	Italicise the selected text.
	Underline the selected text.
	Remove all formatting from the text.
	Undo the last change.
	Redo the change that the “Undo” button undid.
	Prints the content
	Spell checking
	Locate  a string of text within the editor.
	Select the style to be applied to your selection.
	Highlight a selected text with chosen color
	Select the color for your text
	Insert or edit a link.
	Insert an image.
	Insert a table.
	Insert symbols.
	Insert a horizontal line.
	Create a numbered list.
	Create a bullet point list.
	Align the select paragraph to the left.
	Align the select paragraph to the center.
	Align the select paragraph to the right.
	Decrease the indentation applied to the selected paragraph.
	Increase the indentation applied to the selected paragraph.
	Strikethrough the selected text.
	Lower the selected text.
	Raise the selected text.
	Change the style of content with style builder

The WYSIWYG Editor allows 3 views

1. WYSIWYG Design Mode : Default WYSIWYG Editor 
2.   HTML Edit Mode :  View/Edit HTML source code of the page
3. Preview Mode : This will show you the content inserted so far in a larger browser window.