Choose a dedicated sending domain.
A separate domain helps protect your main website domain and gives the new sending infrastructure a clean starting point.
Currently on step 3: Domain
Follow the numbered steps from left to right. Your current step is highlighted in blue.
Buy a separate domain for cold outreach
Use a domain dedicated to outreach rather than the domain hosting your main website. This separates the sending setup from your primary business identity.
Do not use the active domain of your main company website for this installation.
A practical domain choice
- Closely related to your brand
- Easy to read and type
- Prefer a familiar extension such as .com when available
- Not previously used for spam or bulk sending
Three checks before you continue
Choose a clean name
Avoid unusual spelling, excessive hyphens, or a domain unrelated to your business.
Check reputation
If the domain was previously registered, check it with a reputable blacklist lookup before purchase.
Open MXToolbox ↗Keep registrar access
You will need the registrar login in the final step so our team can configure the DNS records.
Confirm the domain appears in your registrar account and you can open its DNS or nameserver settings.