Email subject lines are crucial to the success of your email marketing campaigns. They are the first thing that recipients see in their inbox, and they determine whether or not they open your email. That’s why it’s important to use every tool at your disposal to make your subject lines stand out, including special characters and symbols.
However, using special characters and symbols in email subject lines can be tricky. Here’s what you need to know to use them effectively:
- Check email client compatibility
Not all email clients support special characters and symbols in subject lines. Some email clients may display them incorrectly, or not at all. That’s why it’s important to test your subject lines across a range of email clients before sending your campaign.
- Use special characters sparingly
While special characters and symbols can help your subject lines stand out, it’s important not to overuse them. Using too many special characters can make your subject lines look spammy or unprofessional, and may even trigger spam filters.
Instead, use special characters strategically, to emphasize key points or add visual interest to your subject lines.
- Choose relevant symbols
When using symbols in your subject lines, choose ones that are relevant to your message or your brand. For example, if you’re promoting a sale, you might use a dollar sign ($) or a shopping cart icon. If you’re sending a holiday-themed email, you might use a snowflake or a gift box icon.
- Use Unicode symbols
When using symbols in email subject lines, it’s important to use Unicode symbols, which are supported by most email clients. Unicode symbols are special characters that can be used to represent a wide range of symbols and characters from different languages and cultures.
MorphyMail’s email marketing software makes it easy to add Unicode symbols to your subject lines, with a built-in symbol picker that lets you browse and choose from a wide range of symbols and characters.
In conclusion, special characters and symbols can be a powerful tool in your email marketing arsenal, helping your subject lines stand out and capture your audience’s attention. However, it’s important to use them strategically and test your subject lines across different email clients to ensure maximum compatibility and effectiveness. With MorphyMail’s email marketing software, you can easily add special characters and symbols to your subject lines and take your campaigns to the next level.