Pictures are powerful and great story tellers. They capture the Eyes and convey thousands of stories within a blink. Images capture the attention and interest of the readers. When everything is right, beautifully designed graphic images are used in email marketing to draw engagement and attract sales. Images are as important as text in email marketing, but they can cause serious problems when used wrongly. Doing it the right way requires some technical knowledge, and a plethora of Email marketers usually struggle to get it right. In this post, we shall highlight some important rules, tips, and tricks on how to effectively use images in email marketing.

Always include Alt Tags
in images used in email marketing

Always ensure that you include Alt Tags in your images. Spend ample time to craft short and compelling Alt tag texts that describes your image. It is very common to observe that a plethora of Email clients block images. In most cases, these settings are usually in default. Including Alt tags to your images is a safety measure so that the Alt tag texts can be displayed in lieu of the images during suppression.

Ensure that you have the legal right to your images used in email

Copyright issues can cause you more problems than you would expect. Don’t use images that you don’t have the legal right or permission. If you do so, then you should contact the owner of the image. To avoid issues, you can make use of images that you took by yourself. Images from public domains are also free to use.

Carryout assessment of the rendering

The hard work you invest in preparing your images may be wasted if the images are not rendered correctly by the email services. Always crosscheck to ensure that images are properly rendered. It can be very disheartening when your customers cannot view your images. MorphyMail Email marketing software is embedded with the right feature to cross-check your image rendering.

The size must be right

The image size can make or mar your Email message delivery. Getting the right image size is a key factor in your email message readability. Large images do not allow the picture to load quickly. Harness your image editor to resize and edit your picture to your desired size. To avoid issues, it is very pertinent to consider the template you are using. Your images should fit and blend with your template to avoid issues.

Take time to fix your images

You should not rush to send email messages that include images. It is very imperative to spend ample time to prepare and fix the images correctly. Your template must be in perfect alignment with the image size. This is usually a tedious process because you will have to spend time in the backend to check the results before sending the Email. MorphyMail Email marketing software has image-resizers that will prepare and fix your images with less stress and in a way that is appealing to your customers.

Always harness the hyperlinks

Hyperlinks are great tools in email marketing. They can establish links to important websites, blogs, and emails. You should always add hyperlinks to your pictures, logos, and other custom graphics.

Always use the right Image format

It is very imperative to note that JPG and GIF are the commonly used and most accepted image file formats. You are advised to use JPG and GIF images because they are supported by virtually every web browser. This is in contrast with PNG files, which are supported by very few browsers.

The above tips are guaranteed actions that will assist in boosting the productivity of your Email marketing campaigns. Simply download the morphymail email marketing software for quick and easy bulk email delivery.

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