by Mbeto Henry | Sep 6, 2019 | Email Marketing
Pictures are powerful and great story tellers. They capture the Eyes and convey thousands of stories within a blink. Images capture the attention and interest of the readers. When everything is right, beautifully designed graphic images are used in email marketing to draw engagement and attract sales. Images are as important as text in email marketing, but they can cause serious problems when used wrongly. Doing it the right way requires some technical knowledge, and a plethora of Email marketers usually struggle to get it right. In this post, we shall highlight some important rules, tips, and tricks on how to effectively use images in email marketing.
Always include Alt Tags in images used in email marketing
Always ensure that you include Alt Tags in your images. Spend ample time to craft short and compelling Alt tag texts that describes your image. It is very common to observe that a plethora of Email clients block images. In most cases, these settings are usually in default. Including Alt tags to your images is a safety measure so that the Alt tag texts can be displayed in lieu of the images during suppression.
Ensure that you have the legal right to your images used in email
Copyright issues can cause you more problems than you would expect. Don’t use images that you don’t have the legal right or permission. If you do so, then you should contact the owner of the image. To avoid issues, you can make use of images that you took by yourself. Images from public domains are also free to use.
Carryout assessment of the rendering
The hard work you invest in preparing your images may be wasted if the images are not rendered correctly by the email services. Always crosscheck to ensure that images are properly rendered. It can be very disheartening when your customers cannot view your images. MorphyMail Email marketing software is embedded with the right feature to cross-check your image rendering.
The size must be right
The image size can make or mar your Email message delivery. Getting the right image size is a key factor in your email message readability. Large images do not allow the picture to load quickly. Harness your image editor to resize and edit your picture to your desired size. To avoid issues, it is very pertinent to consider the template you are using. Your images should fit and blend with your template to avoid issues.
Take time to fix your images
You should not rush to send email messages that include images. It is very imperative to spend ample time to prepare and fix the images correctly. Your template must be in perfect alignment with the image size. This is usually a tedious process because you will have to spend time in the backend to check the results before sending the Email. MorphyMail Email marketing software has image-resizers that will prepare and fix your images with less stress and in a way that is appealing to your customers.
Always harness the hyperlinks
Hyperlinks are great tools in email marketing. They can establish links to important websites, blogs, and emails. You should always add hyperlinks to your pictures, logos, and other custom graphics.
Always use the right Image format
It is very imperative to note that JPG and GIF are the commonly used and most accepted image file formats. You are advised to use JPG and GIF images because they are supported by virtually every web browser. This is in contrast with PNG files, which are supported by very few browsers.
The above tips are guaranteed actions that will assist in boosting the productivity of your Email marketing campaigns. Simply download the morphymail email marketing software for quick and easy bulk email delivery.
Email Bouncing and why you experience it.
by Mbeto Henry | Sep 2, 2019 | Email Marketing
Email bouncing is one of the daily occurrences in email marketing. It is a menace in the Email marketing world and millions of Email marketers struggles with the issue.
Email bouncing occurs whenever sent emails fails to reach their target recipients and readers. A notification is usually to send back to the sender, informing him or her that the message of the failed delivery. Majority of Email bouncing cases are caused by the recipient’s account. Some Emails are usually blocked temporary or permanently from receiving mails. Reports from betterbounces.net shows that about 31 billion emails are bounced daily. It is very imperative for Email marketers to always review their Email reports to ascertain the issue and the necessary amendment steps.
There are several causes of Email bouncing. Some are inherent, some are caused by the Email marketers, while others are caused by the Email network and the internet service providers.
Types of Email Bouncing
Soft Bouncing:
This is a very common bouncing issue. It occurs whenever the receiving account has temporary issues. In this case, the Email delivery is usually delayed for hours or days. The network protocols retry the sending of the message after some minutes or some hours. The message may not be delivered at the end if the issues persists beyond the designated period of retries.
Hard Bouncing:
Hard bouncing is a permanent issue. In this case, Email delivery to the recipient account is permanently blocked. Hard bouncing can cause immense waste of time and money. Email marketers are advised to remove such emails from their database.
Causes of Email Bouncing:
1. Blocked IP
Your Emails will be blocked if your IP is blocked by the network. This issue can easily be solved by contacting your internet service provider or by switching to another internet service provider. In addition to this, you should avoid spamming and other fraudulent Email activities.
2. Inability to relay
This involves some technical issues such as wrong email formats, number of pictures and other attachments. It is very pertinent for you to write and send emails in the right format. Emails in the wrong format are usually bounced by the receiving Email server. Emails that look like spam and oversized emails should be avoided.
3. Overloading of the receiving server
There is a limit of traffic to which every email server can carry. Email messages can be bounced if the receiving server is overloaded or out-of-memory. In this case, it usually displays an unavailable server and the bouncing experience is soft.
4. Overloading of the receiving mailbox
There are specified email storage space for every Email. While some are unlimited, there are some predetermined limits for others. The receiving Email stops to receive emails when the space is completely filled and the Emails will bounce. In most cases, the Emails will delay for some hours or some days, pending if the owner of the email will delete old messages to give room for new ones.
5. Blocked Email
You can experience Email bouncing if a recipient has blocked your Email. It is very common for subscribers to block emails from people they no longer want to receive emails from. This usually occurs when you send unsolicited Emails to them.
6. Use of invalid Emails by subscribers:
This is a very common cause of Email bouncing. It can be intentional or unintentional. People usually enter wrong emails while filling the Email subscription form. You can overcome the issue by using a double opt-in approach before adding Emails to your list of subscribers.
The list is endless, but the aforementioned reasons are very common causes of Email bouncing. It is virtually impossible for the bounce rate to be reduced to zero. It is very easy to minimize the bounce rate. Always go through your bounce reports on a regular basis and remove unwanted or wrong email addresses from the list.
Email Marketers can manage both soft and hard Email bouncing by making use of the MorphyMail Email marketing software. This is achieved in the Manage Bounce-back panel, where wrong or problematic emails are automatically detected and deleted from the email list.
Email Bouncing and why you experience it
by Mbeto Henry | Aug 31, 2019 | Email Marketing
Email subject lines are one of the most vital sections of Email messages. During Email marketing campaigns, there are loads of important Emails are not opened because of uninteresting Headlines. This can be very disgusting considering the stress involved in writing email messages. Poor Headlines can scare potential customers, and they might never return. Headlines are the first things seen by readers before the Email is opened.
Headlines capture the attention of readers and create engagement. All the efforts, energy, and time involved in crafting and writing mails will be futile if the Headline is not catchy. Creativity is a very important factor in this case, and it is advisable for every Email marketer to put their selves in the position of the reader when writing email messages. Catchy headlines are one of the keys to success in email marketing and should be given great attention. Recent research results highlight the importance of Headlines in Email marketing.
There are some important keywords that must be included in Email headlines. Email marketers can include these keywords in headlines to boost their customer base and attract more sales. It is very important for Email marketers to know the killer keywords and how to tailor them together to create catchy headlines. You can peruse some of the tested and trusted Email headline formulas in this post.
1. Attractive email subject lines with keywords like – “Reasons why”
Subject lines with the keywords – “Reasons why” are one of the most versatile types of headlines in email marketing. It is ideal for a plethora of businesses, and it instigates the attention and engagement of the reader. Typical examples of this kind of Email headline are: “5 Reasons why you are not able to save money”; “5 Reasons why you are struggling to lose weight”.
2. Headlines that explains the Benefits
You can attract the attention of your customers and gain their confidence by informing them of their huge benefits. Subject lines that carry benefits are useful for virtually every kind of customer. Typical examples of this kind of Email headline are:
- “Save $5,000,000 in from your Business in 2019.”
- “Get more attractive by losing weight.”
3. Attractive email subject lines with Question
This is a tested and trusted kind of Email Headline. It involves asking of question in the Headline. It is very pertinent for the question to be relevant to the customer. You can begin your Email Headline with “Do you think.” This will excite the attention of the customers and your answers will engage them. Typical examples of this kind of Email headline are:
- “Do you think you can make it?’,
- “Do you think you are healthy?”
Simply tailor together similar questions that would convey confidence to the minds of the customers.
4. Headlines with instructions
Instructional headlines are great Goldmines. Customers are always on the look-out for articles that can offer help and new knowledge to them. Typical examples of this kind of Email headline are: “How to construct….”; “How to earn online”, etc. These kinds of headlines are great in attracting customer engagement and sales.
5. Headlines with Testimonials
Everyone loves testimonies and confessions by others. You can attract customers attention by including testimonials in your Email message headlines. You can coin headlines like: “How I earned $5,000 in one day”; “How X product helped me to lose weight”, etc.
It is quite imperative to observe and analyze the effectiveness of your headlines keywords. With this, you would be able to decipher their performances and how they can be tailored together for optimal result. Every keyword is effective for every Niche. Morphymail Email marketing software provides the relevant keywords for your Email headlines. In-depth Market Research is very important in ascertaining the ideal keywords to use.
Also read : Email bouncing and why you experience it.
by Mbeto Henry | Aug 28, 2019 | Email Marketing
Bulk email
Email marketing has taken another turn in this digital age. Before sending bulk email, you must know few things to make your campaign successful. Myriads of businesses have invested in email marketing, and they have amassed various forms of benefits. Email campaigns can drive in sales and patronage.
Failed delivery is one of the issues that every Email marketer hates. It is very important for the mails to be delivered to the targets. Deliverability is the measure of the ability of Emails to be delivered to the inbox of the target. It is not possible to accrue sales if your marketing mails are not delivered to your target.
Renderbility is another important factor in email marketing. A combination of deliverability and renderbility is known as Deliverenderbility. MorphyMail offers a high deliverability index by ensuring a good blend of deliverability and renderability.
The stress and the time spent in typing Emails will be wasted if the mails are not delivered to the targets. A mail that displays partially is tantamount to a mail that has not been sent.
Deliverenderbility
Deliverenderbility is a coinage of the two words – deliverability and renderability. The two words are related in so many ways. The technique employed in mail delivery is the same as the technique employed in other email functionalities. Deliverenderbility is the key to successful Email Marketing campaigns because email delivery is not enough, but the mails should be delivered in the right format.
Email Certification
Email certification is very vital in ensuring that Emails are not only delivered, but are delivered in the right format. Return Path services are excellent in Email certification. It is also important for email messages to be delivered with the right pictures, Videos, and links attachments. The attachments are usually stripped-off if everything is not done right. The return paths allow the attachments to remain in place till Email delivery in the reader’s inbox.
Using a service like Return Path to certify your emails helps to ensure that links, pictures and videos arrive with the email instead of being stripped-off while in transit. You can capture the attention of readers by using Graphics. Picture messages generate massive positive returns and it generates great leads for the sender.
Best Practices in bulk email
Email marketers should ensure that they carry out safe email practices by attaching the ideal picture and video sizes. Image and video sizes can affect deliverability. It is advisable for the sizes to be kept low and within the recommended limit of at most 90kb. Most email marketers make a serious mistake by attaching many Images in a single Email message. Deliverenderability of Emails is usually affected by the number of pictures in the Mail; hence; it is not advisable to send mail containing images only.
Always ensure that you combine texts and images in your Emails. A good blend of Graphics and text is quite desirable for a successful Email campaign because the delivery rate and reading rate are affected by the size and the number of Images attached.
Conclusion
On the whole, the key to successful email marketing campaign is deliverability and renderability. It is very imperative for every Email marketer to spend ample time to analyze deliverenderability of their marketing messages. After delivery, the messages should be rendered efficiently to the readers in a way they can view successfully with little or no hitches.
Also Read : How to create attractive email subject lines in email marketing
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